Everything you need to know about Hamm’s Beer

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Written By Jeremy Teller

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Hamm’s Beer is an American beer brand that has been enjoyed by beer enthusiasts for over 150 years. The beer is known for its crisp, refreshing taste and its iconic bear logo. It is a popular choice for those looking for a classic, American beer. In this article, we will delve into the history of Hamms Beer and Hamm’s Brewing Company, as well as discuss the details of the beer they produce.

History of Hamm’s Brewing Company

The Hamm’s Brewing Company was founded in 1865 by Theodore Hamm, a German immigrant who settled in St. Paul, Minnesota. He started the brewery with the goal of producing a quality beer that could rival the European imports that were popular at the time. Hamm’s Brewery quickly became a success, and by the 1880s, it was one of the largest breweries in the Midwest.

The brewery remained in the Hamm family for several generations, and during that time, it continued to grow and expand. In the 1950s and 1960s, Hamm’s Beer became one of the most popular beers in the United States, thanks in part to a successful marketing campaign that featured the iconic Hamm’s Beer bear.

In the 1970s, however, the beer industry in the United States began to change. Many small, independent breweries were struggling to compete with the larger, national brands. Hamm’s Brewing Company was no exception, and in 1973, it was sold to the Olympia Brewing Company.

Over the next few decades, Hamm’s Beer changed hands several times, and the brewery underwent numerous changes. However, the brand remained popular with beer drinkers who appreciated its smooth, refreshing taste.

In 1997, the Hamm’s Brewing Company was acquired by the Miller Brewing Company, which is now a part of the Molson Coors Beverage Company. Today, Hamm’s Beer is still produced by the Molson Coors Beverage Company, and it remains a popular choice among beer drinkers who appreciate its rich history and classic taste.

Hamm's Beer

The Beer Itself

Hamm’s Beer is an American lager beer that is brewed with a blend of pale and caramel malts, as well as a combination of American and European hops. The beer is fermented at a cool temperature, which helps to create its smooth, refreshing taste.

Hamm’s Beer is a classic American lager that has stood the test of time. It’s refreshing, easy-drinking, and affordable, making it a favorite among beer drinkers of all backgrounds.

Jane Smith, beer enthusiast

One of the things that set Hamm’s Beer apart from other lagers is its use of corn in the brewing process. This gives the beer a slightly sweeter flavor than other lagers, and it also helps to create its distinctive golden color.

Hamm’s Beer has an alcohol content of 4.7%, which is slightly lower than many other beers. This makes it a great choice for those who want to enjoy a few drinks without feeling too tipsy.

The beer has a clean, crisp taste that is perfect for hot summer days or for pairing with a variety of foods. It is a versatile beer that pairs well with everything from burgers and fries to spicy Mexican dishes and pizza.

One of the things that makes Hamm’s Beer so popular is its affordability. It is a beer that can be enjoyed by everyone, regardless of their budget. This has helped to make it a favorite among college students and others who are looking for a great-tasting beer that won’t break the bank.

Varieties of Hamm’s Beer

Hamm’s Beer comes in a variety of different styles and packaging options to suit different tastes and preferences. One of the most popular varieties is Hamm’s Classic, which is the original recipe that has been brewed since 1865. It is available in both cans and bottles and has a smooth, refreshing taste that is perfect for any occasion.

For those who prefer a lighter beer, Hamm’s also produces a Hamm’s Special Light beer. This beer has a lower alcohol content and fewer calories than the classic version, making it a great choice for those who are watching their weight or looking for a lighter option.

In addition to their standard beers, Hamm’s also produces a range of specialty beers that are available for a limited time only. These include seasonal beers such as the Hamm’s Winter Lager, which has a rich, malty flavor that is perfect for the colder months, and the Hamm’s Oktoberfest, which is a classic German-style beer that is brewed to celebrate the fall season.

The Different Types of Beer Produced by Hamm’s Brewing Company:

Hamm’s Beer is known for its wide range of beer styles, each with its own unique flavor and character. The company produces several different types of beer, including:

Hamm’s Original: Hamm’s Original is the flagship beer of Hamm’s Brewing Company and is known for its smooth, crisp taste and refreshing finish. This beer is brewed using a blend of hops and barley and is the perfect choice for those who enjoy a classic American lager.

Hamm’s Special Light: Hamm’s Special Light is a lighter version of Hamm’s Original and is designed for those who are looking for a lower-calorie option. Despite its lower calorie content, Hamm’s Special Light still has a smooth, crisp taste and is the perfect choice for those who are looking to enjoy a beer without sacrificing flavor.

Hamm’s Seasonal Beers: In addition to its year-round offerings, Hamm’s Brewing Company also produces a range of seasonal beers. These beers are only available for a limited time each year and are designed to capture the flavors and aromas of the season.

Beer glass

Marketing and Advertising

One of the things that have made Hamm’s Beer so iconic is its marketing and advertising campaigns. In the 1950s and 1960s, Hamm’s Beer became one of the most popular beers in the United States thanks in part to its memorable advertising campaigns, which featured the Hamm’s Beer bear.

The Hamm’s Beer bear was created in 1952 and quickly became one of the most recognizable advertising icons of the era. The bear was known for his love of beer and his catchy catchphrase, “From the land of sky blue waters.” The advertising campaign was so successful that the bear became a beloved cultural icon, and even today, people still remember Hamm’s Beer bear and his catchy jingle.

In addition to the bear, Hamm’s Beer has also been known for its sponsorship of sports teams and events. In the 1960s and 1970s, Hamm sponsored several professional sports teams, including the Minnesota Twins and the Milwaukee Brewers. The brewery also sponsored the American Football League in the 1960s, and the famous Hamm’s Beer sign was a fixture at many AFL games.

Today, Hamm’s Beer continues to be marketed as a classic, all-American beer that is perfect for any occasion. The company has embraced its rich history and continues to celebrate its iconic status through nostalgic advertising campaigns and sponsorships.

Sustainability Efforts

In recent years, the Molson Coors Beverage Company, which now owns Hamm’s Brewing Company, has taken steps to reduce its environmental impact and promote sustainability. In 2020, the company announced that it would be working towards a goal of reaching zero waste in its breweries by 2025. This includes initiatives such as reducing water usage and increasing recycling efforts.

Hamm’s Brewing Company has also taken steps to reduce its environmental impact through its packaging. In 2021, the company announced that it would be replacing the plastic rings on its six-packs of beer with a more environmentally-friendly solution. The new rings are made from recycled paper and are biodegradable, which helps to reduce waste and protect the environment.

Community Involvement

In addition to its sustainability efforts, Hamm’s Brewing Company is also involved in various community initiatives and charities. The company has a long history of supporting local communities and charitable causes, and it continues to do so today.

The Hamm’s Beer bear is an iconic symbol of American beer culture. Its friendly and approachable demeanor perfectly represents the brand’s core values of quality, affordability, and approachability.

Michael Johnson, advertising executive

One example of this is the Hamm’s Brewing Company’s partnership with the National Forest Foundation. The company has pledged to donate a portion of its sales to help fund reforestation projects in national forests across the United States. This helps to protect the environment and promote sustainable forestry practices.

Hamm’s Brewing Company is also involved in various other community initiatives, such as supporting local sports teams and sponsoring charitable events. The company believes in giving back to the communities that have supported it over the years, and it continues to do so through its various charitable efforts.

Hamm’s Brewing Company: A Look at the Brewing Process:

Hamm’s Beer is known for its crisp, refreshing taste and affordable price point. But how exactly is this classic American lager made? In this section, we will take a closer look at the brewing process used by Hamm’s Brewing Company to produce their signature beer.


Like most beers, Hamm’s Beer is made from a combination of four main ingredients: water, barley malt, hops, and yeast. The water used in the brewing process is sourced from local wells and is carefully filtered to remove any impurities. The barley malt is the primary source of fermentable sugars in the beer, while the hops provide bitterness and aroma. The yeast is responsible for converting sugars into alcohol and carbon dioxide.

Brewing Process:

The brewing process begins with the milling of the barley malt, which is then mixed with hot water to create a mash. This mixture is then heated to a specific temperature, which activates enzymes in the barley that break down the starches into fermentable sugars. The resulting liquid, called wort, is then separated from the spent grains.

Next, the wort is boiled with hops, which provides bitterness and aroma to the beer. The hops are added at different times during the boil to create different flavors and aromas. After the boil, the wort is rapidly cooled, and yeast is added to begin the fermentation process. The beer is then aged for several weeks, which allows the flavors and aromas to develop and mature.

Once the beer has aged, it is filtered and carbonated before being packaged in cans or bottles. The distinctive blue and silver can design, featuring the iconic Hamm’s Beer bear, is a beloved symbol of the brand.

Hamm’s Brewing Company: A Guide Look at the Branding and Marketing:

In addition to its crisp, refreshing taste, Hamm’s Beer is known for its distinctive branding and marketing. In this section, we will take a closer look at the branding and marketing strategies used by Hamm’s Brewing Company to promote their signature beer.

Hamm’s Beer Bear:

One of the most iconic symbols in American beer culture is the Hamm’s Beer bear. Introduced in the 1930s, the bear quickly became a beloved symbol for the brand. The bear was used in many of the company’s advertisements, and it has remained a popular symbol of the brand to this day.

The Hamm’s Beer bear has appeared in countless advertisements, and it has been featured in movies, television shows, and even music videos. The bear is known for its friendly and approachable demeanor, which makes it a perfect fit for the brand.


Another key aspect of the Hamm’s Beer brand is its distinctive packaging. The beer is sold in blue and silver cans that feature the image of the Hamm’s Beer bear. This packaging has remained largely unchanged since its introduction in the 1950s, and it has become a beloved symbol of the brand.

In recent years, Hamm’s Brewing Company has introduced new packaging designs to appeal to younger consumers. These designs include cans with different colors and patterns, as well as limited edition cans featuring special artwork or designs.


Throughout its history, Hamm’s Brewing Company has been known for its innovative and creative advertising campaigns. From the iconic Hamm’s Beer bear to the catchy jingles and slogans, the company has always been at the forefront of beer marketing.

In recent years, the company has continued to innovate with its advertising, using social media and digital marketing to reach new audiences. However, the core values of the brand have remained the same: quality, affordability, and approachability.

Final Thoughts

In conclusion, Hamm’s Beer is a classic American lager that has been enjoyed by generations of beer drinkers. Its smooth, refreshing taste and affordable price have made it a popular choice for beer drinkers across the United States. Hamm’s Brewing Company has a rich history that spans over 150 years, and it has played a significant role in shaping the American beer industry.

Today, the company continues to produce high-quality beers that are enjoyed by millions of people around the world. From its sustainability efforts to its community involvement, Hamm’s Brewing Company is committed to making a positive impact on the world around us. Whether you’re a longtime fan of Hamm’s Beer or you’re just discovering this classic American lager for the first time, there’s no denying the impact that it has had on the beer industry and on American culture as a whole.

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